Mazda Poland prepared stunning Xmas crackers for its clients at the end of 2016. It held a competition where the prize was a test drive of the stylish Mazda MX-5 convertible for a Christmas tree. The event turned out to be a real Xmas hit, attracting over 400 participants during those few days.
During those few days Santa was up to his ears in work. More than 400 people wanted a test drive of Mazda MX-5 for Christmas! Santa, having spent 200 minutes listening to the responses, selected the winners.
Deloitte Digital CE is responsible for the idea, strategy and campaign production.