Merry Xma5: Mazda's Xmas Crackers!

Merry Xma5: Mazda's Xmas Crackers!

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Mazda Poland prepared stunning Xmas crackers for its clients at the end of 2016. It held a competition where the prize was a test drive of the stylish Mazda MX-5 convertible for a Christmas tree. The event turned out to be a real Xmas hit, attracting over 400 participants during those few days.

It has all started with a post with a link to a dedicated website published in early December on Mazda Poland fan page. It announced a competition, where the prize was a Xmas test drive of Mazda MX-5 convertible!
MerryXma5.com displayed a smartphone for users to enter their phone numbers. To their utter surprise, the participants got a phone call from Santa, who explained a competition task to them and listened to their responses. In fact, it was a short video ideally synchronized with the automatic call centre. The Santa video was prepared in a day and night version to create an unforgettable user experience.

During those few days Santa was up to his ears in work. More than 400 people wanted a test drive of Mazda MX-5 for Christmas! Santa, having spent 200 minutes listening to the responses, selected the winners.  
The lucky car lovers had a chance to take a ride around Warsaw and bring Christmas trees to their homes in this iconic convertible. Thanks to one of the winners one Christmas tree went to a children’s home in Warsaw. The Santa turned out to be very generous offering three drivers handmade baubles in the shape of splendid Mazda MX-5.

Deloitte Digital CE  is responsible for the idea, strategy and campaign production.

Merry Xma5 - YouTube

Jazda próbna, która udowadnia, że najlepszy roadster na Święta to Mazda MX-5.

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